To outperform the big chains in the pizza segment, Toppers Pizza is committed to one simple mission: never settle. From menu innovation and top quality ingredients to fast delivery times and a strong digital presence, the brand goes above and beyond to stand out as the one to beat in the booming industry. And it’s clear that its strategy is successful when it comes to attracting franchisees and consumers alike—Toppers is expected to experience record breaking growth throughout 2017.
With its sights set on signing 10 deals over the course of the next year, the brand is gearing up for rapid expansion in key development markets like North Carolina. In fact, the brand is gearing up for its first opening of 2017 on March 18 in Ballantyne, a neighborhood in Charlotte.
“The Charlotte area is a hotbed of growth right now in the Southeast region of the U.S., so we’re incredibly excited to kick off our development efforts there this year,” said Mark Cairns, director of franchise development for Toppers Pizza. “We’re confident that 2017 is going to be a year for the record books when it comes to franchise growth. Not only is Toppers Pizza recognized by fans as the leading pizza brand to beat, we’re also working with more multi-unit franchisees than ever before. That approach to expansion is going to take our development efforts to the next level.”
Toppers’ new Ballantyne restaurant is being spearheaded by two of those multi-unit franchisees, Mike Wielechowski and Nate Fuller. The longtime business partners and friends first discovered the brand when they were looking to diversify their portfolios with a unique pizza concept. Toppers’ strong growth potential in the Southeast stood out compared to competing concepts, so they signed on to develop the brand in the region.
“As someone who’s relatively new to the franchising industry, Toppers has exceeded every one of my expectations. The brand’s team is made up of excellent people who are supportive and there to answer questions whenever one pops up,” said Fuller. “Now that we have one location under our belts in Fort Mill, we’re looking forward to continuing to expand our reach in new North Carolina communities.”
Toppers’ strong support system will be available to all of the franchisees who sign agreements and open up new restaurants in 2017. And the benefits of joining Toppers’ ever-growing system don’t stop there—the brand also provides entrepreneurs with an affordable business ownership opportunity and low startup costs, including a franchise fee that starts at $30,000 for the first unit and decreases as other locations are added.
“Our plans are to first get to a point where we’re successfully operating six units across the Charlotte area. We really want to saturate the market and make Toppers a house hold name throughout the city before we start expanding outside of our hometown,” said Wielechowski. “After our first locations are successfully up and running, we’d love to continue growing until we get to a point where we’re operating between 10 and 15 stores. Toppers is building on incredible momentum right now, and we’re really excited to be a part of the brand that’s raising the bar in the pizza industry.”